Making sense of senses

The answer proposed is what has been declared as “Third Places.” What, you may ask, is this new-fangled nomenclature? Best personified as the happy union of art and science or cognition and schematics of a higher order, a whirlwind tour of myriad museums, scintillating shopping malls, coffee shops, haute hotels and just any other public place of interest ensues.

For complete IIPM article click here

Source:- IIPM Editorial, 2006

Priya Cinema in Vasant Vihar

The multiplex became a super-hit crowd puller and then Bijli revamped his flagship movie hall Priya Cinema in Vasant Vihar. “It remained a single screen because somehow Priya’s positioning has become like a big house. We started portraying it as a block-buster cinema hall,” offers Bijli. The rest is history. An exclusive investment funding with ICICI, and mushrooming malls continued to bolster Bijli’s expansion plans.

For complete IIPM article click here

Source:- IIPM Editorial, 2006

Air India has the competent skills (IIPM Publication)

In an attempt to give its sullied image a good scrub and break the shackles of being dubbed a public sector enterprise, August 2005 saw Air India roping in a public relations agency for its image makeover. Expected to face stiff competition from privately managed companies such as Jet Airways and Air Sahara, Air India has also awarded a $1 million outsourcing contract in August to Sparsh, a domestic call centre of Spanco Telesystems. Moreover, they are on a threshold of changing their long-standing logo. Can these endeavours really help Air India achieve its dream of being ‘a professionally managed company’?


For more IIPM article click here

Source:- IIPM Editorial

Bush stamp of policy - IIPM Publication

Yet another major sector that has seen the Bush stamp of policy is media and communications. Michael Powell, the son of former Secretary of State Colin Powell, is the chief of Federal Communications Commission and to the delight of conservatives, has considerably eased regulatory norms for big media. It will be easier now for large media and communications conglomerates to swallow the small, independent media companies.

For complete IIPM article click here

Source- IIPM Editorial, 2006