Events that will shake up 2009

 Dark humour has often been derided as the last refuge of the cynical hack. But look at the other side: it can also trigger a ghost of a bemused smile in these troubled and uncertain times. I plead guilty and provide you with my forecast of the major events that will define 2009.

l Ramalingam Raju will be given an award for corporate governance. After all, his company's name is 'Satyam'
l Mamta Banerjee will become the brand ambassador for the Nano. She will not charge anything and continue to wear crumpled sarees.
l Ratan Tata will launch a campaign called 'The Audacity of Hope' and Tata Motors will successfully take over Ford Motor Co. After a few months, they will approach Barack Obama for a bailout package.
l Kingfisher and Jet will merge to form a new entity and the chairman will be former Union Minister of Civil Aviation Praful Patel. Vijay Mallya will be in charge of air hostess' uniforms and cuisine.
l Mukesh and Anil Ambani will kiss and make up. They will put up a joint bid for the Union Finance Minister's portfolio in the new coalition government.
l Thanks to gifts from grateful subjects and devotees, Mayawati's assets will cross $3 billion by September 2009. Forbes will put her on the cover in a special issue on new Asian billionaires and tycoons.


l Bajaj Auto will change its ad campaign theme from ''Hamaara Bajaj'' to ''Bechara Bajaj'' with a special appeal to consumers to stop plummeting sales.
l George Bush will open a brand new petrol pump in Texas. Veterans of the Iraq war will get a free cowboy hat when they tank up.
l In the spring of 2009, terrorists will invade Brigade Road in Bangalore and massacre more than 300 Indians and foreigners. A. R. Antulay will call it a conspiracy by Hindutva forces. Secretary of State Hillary Clinton will fly down to Delhi and Islamabad and insist that Pakistan ''does something''.
l Real estate companies will sponsor the marriage and honeymoon of young couples who book their flats.
l Walmart will open in India and very soon, Sunil Bharti Mittal will be offering free Airtel connections to Indian shoppers who prefer to stay away from this abiding marvel of American capitalism.
l As the bulls go on a rampage again, the Sensex will accelerate past 25,000 points by October, 2009 and then Indian investors will suddenly wake up and realise that it was a pre-Diwali dream.

Read more.....

Source : IIPM Editorial, 2012.

An Initiative of IIPM, Malay Chaudhuri
and Arindam Chaudhuri (Renowned Management Guru and Economist).

For More IIPM Info, Visit below mentioned IIPM articles.
 

Zee Business Best B-School Survey 2012
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IIPM B-School Facebook Page
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G’Five is the... G’Five who?!

It took time to come to India. But now that it’s here, the firm is giving nightmares to leading brands in the Indian handset market. What has made G’Five click? Critically, will it become the #2 soon?

Seven years back, you could have betted on a roulette about how the utterly unknown Chinese handset manufacturer G’Five would never see the better part of positive growth, leave alone leave the Chinese shores – and you could have won a King’s ransom for each bet that you made. Most didn’t even know that G’Five existed. Many still don’t. In short, when it started selling handsets, few gave G’Five a chance to even survive. For the world, Nokia was then the head of the handset tribe, controlling a 42.2% pie of the worldwide sales to end users. Nokia was the metaphorical emblem for Western dominance, and overtaking the giant for a lesser known Chinese handset maker, whose product quality was criticised from the very beginning, seemed an illogically distant dream – if at all even a dream. Today, forget the roulette, the situation is fantastically different. It is a completely different tale than the one that was expected, and especially so in India, where the majority of the 1.3 billion-strong population are turning their attention to low-priced handsets. First there was Micromax which destroyed the previously held concepts of handset marketing, and now G’Five seems to have caught on faster than Micromax. As per the most recent Q2, 2010 report by IDC, G’Five is the third-largest handset seller in the Indian market today, with a 7.3% share, and is just an arm’s length away from becoming #2. In reality, displacing the once dominant Nokia, which had a market share of 78.8% when 2006 started (a figure which has dropped to 36.3% today), which just about appeared an eccentric objective, seems to be more plausible now.

But then, one great quarter does not a market leader make – and G’Five knows that pretty well. Almost amazingly, G’Five has attempted to market itself right at the base ground level, rather than just depending upon word-of-mouth or corporate sales. A quick visit to the largest mobile-handset market in Asia, situated in Karol Bagh (close to central New Delhi) is enough to provide evidence of G’Five’s growing ground level might. There are over 20,000 sellers in this market and the place is flooded with Chinese handsets and look-alikes – and G’Five is one of the few ‘branded’ products you could find in every handset shop. The mass market buyers apparently love it; as for the sellers, they have their reservations and preferences! But even here, G’Five has scored a tactical victory over both the premium brands and the low-priced competitors. “The G’Five handsets offer a very handsome margin, and therefore, we try and push this brand to the low-price loving customers,” says Siddharth Tiwari, a trader who has been in the business (and the market) for over a decade. And to imagine G’Five offers no warranty, no high-quality or service and yet walks away handsomely with the green bills!

Read more......

Source : IIPM Editorial, 2012.

An Initiative of IIPM, Malay Chaudhuri
and Arindam Chaudhuri (Renowned Management Guru and Economist).

For More IIPM Info, Visit below mentioned IIPM articles.
 

Zee Business Best B-School Survey 2012
Prof. Arindam Chaudhuri's Session at IMA Indore
IIPM IN FINANCIAL TIMES, UK. FEATURE OF THE WEEK
IIPM strong hold on Placement : 10000 Students Placed in last 5 year
IIPM's Management Consulting Arm-Planman Consulting
Professor Arindam Chaudhuri - A Man For The Society....
IIPM: Indian Institute of Planning and Management
IIPM makes business education truly global
Management Guru Arindam Chaudhuri
Rajita Chaudhuri-The New Age Woman
IIPM B-School Facebook Page
IIPM Global Exposure
IIPM Best B School India
IIPM B-School Detail
IIPM Links

IIPM : The B-School with a Human Face

“There’s more money in activity based promotions as we have to think harder for them”

Consider a few more examples: Sony’s, popular sitcom Kaajjal has its protagonist in the role of a RJ and the channel made her host shows for Radio City. “This innovation helped her to build a consumer connect by interacting with her real life audience,” says Rana Barua of Radio City. Mirchi turned Pink along with Hutch and Big FM (which has an exclusive tie-up with upcoming Tara Rum Pum from the Yash Raj banners), has built programming “content around the film,” reveals Anand Chakravarthy, National Marketing Head, BIG 92.7 FM.

Also, Australian Tourism Board recently sponsored Radio One’s team for a visit to the country, which translated into radio travelogues for the listeners. And there is much more innovation happening on this space. “We do it only if there is compelling reason for it, either big money or good product integration...” says Kaushik Ghosh of Mirchi. Good money... ahem! Adds Patel, “There’s more money in activity based promotions as we have to think harder for them.” But, is discretion exercised? Yes, they all agree. We hope so, for all you know, in a few months, RJ’s will have replaced VJ’s in endorsing everything from apparel brands to restaurants and even cosmetics. Stay tuned...

For Complete IIPM Article, Click on IIPM Article

Source : IIPM Editorial, 2006

An IIPM and Management Guru Prof. Arindam Chaudhuri's Initiative

Read more:-

My Blog
IIPM News
IIPM : IIPM Links
IIPM: More about IIPM
IIPM Alliances - IIPM - by RAVI
IIPM PUBLICATION
IIPM: The Indian Institute of Planning and Management-------
THE INDIAN INSTITUTE OF PLANNING AND MANAGEMENT
Pseudo-socialism is creeping back into the policy-making process ...
Management Guru's Speak on IIPM
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...yeh Hindustan hamaraa...
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One for ‘All’!

While everyone’s been talking at length about the great Indian retail boom, related sectors such as transportation & logistics are only slowly making their presence felt. But big endeavours begin with baby steps and All- Cargo Global Logistics epitomizes this very belief. Over the last two years, this company has grown from a mere Rs.272 crore entity to become a Rs.1,500 crore enterprise, even as it has emerged as a leading logistics service provider in the country. The enigmatic CMD, Shashi Kiran Shetty spoke to 4Ps B&M about the company’s future strategies.


For complete IIPM article click here

Source:- IIPM Editorial, 2006

An IIPM and Management Guru Prof.Arindam Chaudhuri's Initiative

Read more:-

• My Blog
• IIPM News
• IIPM : IIPM Links
• IIPM: More about IIPM
• IIPM Alliances - IIPM - by RAVI
• IIPM PUBLICATION
• IIPM: The Indian Institute of Planning and Management-------
• THE INDIAN INSTITUTE OF PLANNING AND MANAGEMENT
• Pseudo-socialism is creeping back into the policy-making process ...
• Management Guru's Speak on IIPM
• Primary education as a mission under the banner of ‘Bharti Foundation’
• ...yeh Hindustan hamaraa...
• Hyundai & Maruti, set on a pricey path!
• THE GREAT INDIAN DREAM
• IIPM is Here
  

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