Keeping Pro'fit'

Hence, the two-pronged strategy to meet its targeted annual revenues of $23 billion by 2011 (from the current $13.74 billion) includes an increased focus on emerging markets like Asia-Pacific (which grew at 11% during Q3‘07) & improvement in performance of its other brands like Converse Inc., Exeter Brands et al, which contributed just 13.4% to revenues during Q3‘07.

And while the world wonders how fast Nike can run, we know that the key task is to keep its brand equity strong (with challenges from retailers, discount stores & low-priced products). Undoubtedly, there are miles for Nike to sprint before it puts the competition to sleep!

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Source : IIPM Editorial, 2006

An IIPM and Management Guru Prof. Arindam Chaudhuri's Initiative

Old age care the ask of the hour

By the time you end up reading this sentence, 7 people would have been added to the global population chart. It is estimated that the world’s population will touch a mind-boggling figure of 9.2 billion by 2050 with three times as many people (against present population) above the age of 60. Thanks to technology and better medical facilitation, the average life-span will be above 72 years by 2025 A.D. While diseases like cardiovascular diseases, diabetes, infectious diseases and cancer would cause mortality, increasing medical progresses would have increased the longevity across the world. In the future then, old age is bound to create complications for society. The worst sufferers would be females who, though having a better average life-span than men, are more likely to be susceptible to physical and emotional violence. More than the growing population then, the incapability of providing a better life style for millions of elders would be worrisome.

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Source : IIPM Editorial, 2006

An IIPM and Management Guru Prof. Arindam Chaudhuri's Initiative

Los Angeles has a spirit that revives itself every year!

Like Al Pacino declared to the world in Scent of a Woman, I too ‘...have been around, you know!’ from coast to coast and everywhere in between but having seen it all, I can safely say that there is no place like Los Angeles... and not so much because it happens to be home to the rich and famous and now, poor old me too, but because there is truly something magnetic about LA in general and Hollywood in particular. In fact, speaking of Hollywood, this land of silver screens and golden dreams is perhaps the most enchanting place on earth where everything is surreal, including the sunset and yet as real as the back of my hand.


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Source : IIPM Editorial, 2006

An IIPM and Management Guru Prof. Arindam Chaudhuri's Initiative

Most of the American citizens do not earn enough to shell out for the costly premiums of healthcare insurance

Even for America’s bete noire Cuba, healthcare has been a shining achievement of the country’s long-running socialist regime. Cuba has been more than successful in providing cheap and quality health cover to its 11 million citizens (it’s constitution under Article 50 empowers its citizen to have universal and free healthcare). With about 60 doctors per 10,000 population, Cubans enjoy the highest life expectancy in the whole of Latin America (about 77 years). The United Nation’s erstwhile Secretary General, Kofi Annan, recently complimented Cuban Healthcare System, calling it ‘world’s best public services’.

It would then be worthwhile for the American administration to emulate Cuba or Canada for ameliorating the plight of its hapless citizens.

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Source : IIPM Editorial, 2006

An IIPM and Management Guru Professor Arindam Chaudhuri's Initiative