“Coca Cola welcomes you to Kala Dera” – no such banner greeted us but yes, the pathetic sight that greeted us gave rise to doubts about Coca Cola’s concern over groundwater-level depletion. Much as Coca Cola has helped locals as Dr. Ahuja (a doctor by profession and a regular visitor to Kala Dera who accompanied us throughout our visit) opined, “Development in infrastructure coupled with setting up of new industries has been a real boon for the people.” Accepted that the MNC has given means of livelihood to many, but certain discrepancies also creep in. On questioning, the likes of Krishna Murari, Suraj Kant Patwa (both grocery store owners), Govind Narayan Kumawat (a tailor), they reverted back with discontentment, “It’s a bad company. They bribe the officials and so it must be shut down...” Someone from amongst them further added, “Bagawali (a nearby river) has dried up. The water that we used to get at 70-feet below ground level is now difficult to get even at 100-feet today.” We were taken aback at the disclosure for sure! The owner of a medical hall also commented, “Water table is declining every year by 15-20 feet”. We were stunned – how could just one plant be the cause of drying up of a river?
For Complete IIPM Article, Click on IIPM Article
Source: IIPM Editorial, 2007
An IIPM and Management Guru Prof. Arindam Chaudhuri's Initiative
Source: IIPM Editorial, 2007
An IIPM and Management Guru Prof. Arindam Chaudhuri's Initiative
Home Campus Tour Contact Us Sitemap IIPM Think Tank IIPM National Brochure IIPM in Media India Today & Tomorrow
Strategic Alliance / Consulting / Intellectual Tic-up Partners Arindam chaudhuri GIDF Planman Consulting Business & Economy 4Ps Business & Marketing The Sunday Indian The Daily Indian Kkoooljobs.com
Strategic Alliance / Consulting / Intellectual Tic-up Partners Arindam chaudhuri GIDF Planman Consulting Business & Economy 4Ps Business & Marketing The Sunday Indian The Daily Indian Kkoooljobs.com