Cheil Worldwide’s Aneesh Jaisinghani and Sambit Mishra are the Formidable Duo holding the Creative Honours at South Korea’s biggest Marcom Agency!
Two heads are always better than one! This philosophy brought them together. They surely have not greyed their hair in the advertising industry since its beginning in India as they both are still running in their pseudo teenage years! But that does not steal away their experience and credibility! Aneesh Jaisinghani, Assistant Vice President, and Creative Director along with Sambit Mishra, Creative Director, Cheil Worldwide’s India operations, South Korea’s biggest marketing communications agency and a fast emerging one in India, with memorable campaigns for clients like Samsung have carved out an undeniable niche for themselves. The stars of this cover story share their voyage of togetherness not missing the pot-shots!
Was your teaming up a gradual process or was it an instant connect?
AJ: I had met Sambit for the first time when he had come for an interview at Lowe in 2004. I was introduced to him by my then copy partner O. R. Radhakrishnan and my college class mate Abhishek Dey. At that time, Prateek Bhardwaj, the Creative Director of Lowe had hired two teams, one comprising Radha Krishnan (now with McCann Ericsson Mumbai) and me and the other comprising Sambit and Abhishek Dey aka ‘Golu’. In sometime, Prateek moved to Everest Brand Solutions and the plan was that all four of us will move to Everest with him. But since Everest couldn’t have hired all four of us together, it was decided that two out of the four of us, one Art Director and one writer, would move first and in a month or so, the other two would follow. Prateek left the decision to the four of us to decide who would be the first two to move to Everest. And since I was having a hell of a time traveling all the way to Gurgaon to reach office everyday and Sambit was having a hard time adjusting to the Lowe way of working, it was decided that the two of us deserved to move to Everest first! I noticed that he was an extremely quiet person and let his work speak. But more or less it was an instant connection which got better with time.
SM: I first met Aneesh at a pub called 100 degrees with his then copy partner, O R Radhakrishnan. At that time, I found him to be serious and a matter of fact types. But in a couple of hours, by the time drinks had taken their effect, he turned out to be one really funny guy. It was a just a casual meeting but we connected there and then. The pub is now shut down and there’s a bath fittings showroom there.
How was the experience of working on your first assignment together as a team?
SM: My first job with Aneesh was on BILT ProAM golf tournament. I don’t remember what the client had to say about it but I remember our boss Prateek Bhardwaj going gaga over it. I still have that campaign details in my folio. Apart from his being a gem of a guy, professionally it helps an average copy guy to have a darn good art partner to hide the copy flaws [guffaws].
AJ: The first work that we did together was actually when we weren’t a full time team. It was a campaign for a ProAm Golf Tournament sponsored by BILT. It was a nice campaign which never got released but even I have that in my portfolio till date. It was really well appreciated by our colleagues. People still like it when they go through our folio!
For more articles, Click on IIPM Article.Two heads are always better than one! This philosophy brought them together. They surely have not greyed their hair in the advertising industry since its beginning in India as they both are still running in their pseudo teenage years! But that does not steal away their experience and credibility! Aneesh Jaisinghani, Assistant Vice President, and Creative Director along with Sambit Mishra, Creative Director, Cheil Worldwide’s India operations, South Korea’s biggest marketing communications agency and a fast emerging one in India, with memorable campaigns for clients like Samsung have carved out an undeniable niche for themselves. The stars of this cover story share their voyage of togetherness not missing the pot-shots!
Was your teaming up a gradual process or was it an instant connect?
AJ: I had met Sambit for the first time when he had come for an interview at Lowe in 2004. I was introduced to him by my then copy partner O. R. Radhakrishnan and my college class mate Abhishek Dey. At that time, Prateek Bhardwaj, the Creative Director of Lowe had hired two teams, one comprising Radha Krishnan (now with McCann Ericsson Mumbai) and me and the other comprising Sambit and Abhishek Dey aka ‘Golu’. In sometime, Prateek moved to Everest Brand Solutions and the plan was that all four of us will move to Everest with him. But since Everest couldn’t have hired all four of us together, it was decided that two out of the four of us, one Art Director and one writer, would move first and in a month or so, the other two would follow. Prateek left the decision to the four of us to decide who would be the first two to move to Everest. And since I was having a hell of a time traveling all the way to Gurgaon to reach office everyday and Sambit was having a hard time adjusting to the Lowe way of working, it was decided that the two of us deserved to move to Everest first! I noticed that he was an extremely quiet person and let his work speak. But more or less it was an instant connection which got better with time.
SM: I first met Aneesh at a pub called 100 degrees with his then copy partner, O R Radhakrishnan. At that time, I found him to be serious and a matter of fact types. But in a couple of hours, by the time drinks had taken their effect, he turned out to be one really funny guy. It was a just a casual meeting but we connected there and then. The pub is now shut down and there’s a bath fittings showroom there.
How was the experience of working on your first assignment together as a team?
SM: My first job with Aneesh was on BILT ProAM golf tournament. I don’t remember what the client had to say about it but I remember our boss Prateek Bhardwaj going gaga over it. I still have that campaign details in my folio. Apart from his being a gem of a guy, professionally it helps an average copy guy to have a darn good art partner to hide the copy flaws [guffaws].
AJ: The first work that we did together was actually when we weren’t a full time team. It was a campaign for a ProAm Golf Tournament sponsored by BILT. It was a nice campaign which never got released but even I have that in my portfolio till date. It was really well appreciated by our colleagues. People still like it when they go through our folio!
Source : IIPM Editorial, 2011.
An Initiative of IIPM, Malay Chaudhuri and Arindam chaudhuri (Renowned Management Guru and Economist).
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