WPP’s advance booking syndrome...

GroupM, the media buying agency of WPP Group is buying advertising time valued at around $1 billion from NBC Universal’s television as well as digital properties. It involves both day time and prime time programming. Bravo (the cable property of NBC), Spanish language programming and Internet sites are also covered by the agreement. Last year there had been confusion on the structure of the deals as previously the deals for the commercial time were based on the number of viewers. Since the introduction of DVRs, broadcasters as well as advertisers had to rethink. Nielson Media thus introduced live plus three, a rating method that tracks viewers watching commercials both live and on DVR. Supposedly, the NBC– Group M deal is based on this particular rating method.

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Source: IIPM Editorial, 2006

An IIPM and Management Guru Prof. Arindam Chaudhuri's Initiative

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...that ‘mucsled’ its way into the Hall of Fame!

Stallone meanwhile was the Italian American from New York who languished on the periphery of Hollywood (starring in a porno flick in the 70s) before breaking through with the role of the Italian stallion Rocky Balboa in Rocky, released in 1976. The inspiration to write the movie came to Stallone after he watched a Mohammed Ali v/s Chuck Wepner fight in 1975. He wrote the script in three nights fl at, and went about trying to sell the movie with himself in the lead role. Initially apprehensive, producer Irwin Winkler gave him a break and the rest is Hollywood history. Stallone went on to become the face of action movies with success also in the form of the Rambo series. His attempts at roles in other genres though, mostly met with lukewarm critical and minor box office success. For Hollywood fans, Stallone was Rocky and Rocky was Stallone. Rocky V bombed at the box office, criticised by fans as not worthy of the franchise, and Stallone released Rocky Balboa giving the series a fitting finale!

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Source: IIPM Editorial, 2006

An IIPM and Management Guru Prof. Arindam Chaudhuri's Initiative

“You know the Asian markets opened weak today”

If one were to have a look at the aftermath of the crisis, the integration of the Asian countries with the rest of the world (especially that of China with the US) has been much faster than within Asia itself (intra-regional co-operation). A few facts in this regard will make this statement clearer. According to a recent IMF working paper ‘Financial Integration in Asia: Recent Developments and Next Steps’, Asia’s intra-regional cross-border portfolio investment is relatively small. Asia’s portfolio liabilities to other Asian countries amounted to only 2.25% of Asia’s GDP in 2004, less than one-third of Asia’s liabilities to either North America or the EU – which was about 7.25% of Asia’s GDP to each region. Moreover, liabilities to these two regions rose by a larger amount during 2001-2004 than intra-regional liabilities. The same pattern holds for Asia portfolio’s assets. The same basic pattern holds for cross-border bank borrowing & lending, with Asian countries dependent more on inter-regional flows than intraregional flows. Global cross border claims by Asian banks roughly doubled during 1999–2005, but claims on Asia grew by a slower rate than claims on either the US or the EU, & through 2005, claims on Asia remained smaller than claims on these other two regions. Similarly, European or North American bank claims on Asia were larger & grew faster than Asian bank claims on Asian countries.

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Source: IIPM Editorial, 2006

An IIPM and Management Guru Prof. Arindam Chaudhuri's Initiative

A class ‘Act’

The Government has finally woken up to the long pending demand of the consumers as well as the industry to constitute a Petroleum & Natural Gas Regulatory Board. Th e enactment of the Petroleum & Natural Gas Regulatory Board Act, 2006 (PNGRB Act, 2006) had become essential, due to the flooding of the sector by domestic and foreign oil giants. Furthermore, with the needs and demand for energy security growing at a phenomenal rate, it is imperative that the country has appropriate laws to regulate the refining, processing, storage, transportation, distribution, marketing and sale of petroleum products and natural gas. The Act would not be applicable to the production of crude oil and natural gas (Gas pricing will also not be under the jurisdiction of the Board).

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Source: IIPM Editorial, 2006

An IIPM and Management Guru Prof. Arindam Chaudhuri's Initiative