Consider a few more examples: 
Sony’s, popular sitcom Kaajjal has its protagonist in the role of a RJ and the channel made her host shows for Radio City. “This innovation helped her to build a consumer connect by interacting with her real life audience,” says Rana Barua of Radio City. Mirchi turned Pink along with Hutch and Big FM (which has an exclusive tie-up with upcoming Tara Rum Pum from the Yash Raj banners), has built programming “content around the film,” reveals Anand Chakravarthy, National Marketing Head, BIG 92.7 FM.
Also, Australian Tourism Board recently sponsored
Radio One’s team for a visit to the country, which translated into radio travelogues for the listeners. And there is much more innovation happening on this space. “We do it only if there is compelling reason for it, either big money or good product integration...” says Kaushik Ghosh of Mirchi. Good money... ahem! Adds Patel, “There’s more money in activity based promotions as we have to think harder for them.” But, is discretion exercised? Yes, they all agree. We hope so, for all you know, in a few months, RJ’s will have replaced VJ’s in endorsing everything from apparel brands to restaurants and even cosmetics. Stay tuned...
For Complete IIPM Article, Click on IIPM Article
Source : IIPM Editorial, 2006
An IIPM and Management Guru Prof. Arindam Chaudhuri's Initiative
Read more:-
My Blog
IIPM News
IIPM : IIPM Links
IIPM: More about IIPM
IIPM Alliances - IIPM - by RAVI
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IIPM: The Indian Institute of Planning and Management-------
THE INDIAN INSTITUTE OF PLANNING AND MANAGEMENT
Pseudo-socialism is creeping back into the policy-making process ...
Management Guru's Speak on IIPM
Primary education as a mission under the banner of ‘Bharti Foundation’
...yeh Hindustan hamaraa...
Hyundai & Maruti, set on a pricey path!
THE GREAT INDIAN DREAM
IIPM is Here
Sony’s, popular sitcom Kaajjal has its protagonist in the role of a RJ and the channel made her host shows for Radio City. “This innovation helped her to build a consumer connect by interacting with her real life audience,” says Rana Barua of Radio City. Mirchi turned Pink along with Hutch and Big FM (which has an exclusive tie-up with upcoming Tara Rum Pum from the Yash Raj banners), has built programming “content around the film,” reveals Anand Chakravarthy, National Marketing Head, BIG 92.7 FM.Also, Australian Tourism Board recently sponsored
Radio One’s team for a visit to the country, which translated into radio travelogues for the listeners. And there is much more innovation happening on this space. “We do it only if there is compelling reason for it, either big money or good product integration...” says Kaushik Ghosh of Mirchi. Good money... ahem! Adds Patel, “There’s more money in activity based promotions as we have to think harder for them.” But, is discretion exercised? Yes, they all agree. We hope so, for all you know, in a few months, RJ’s will have replaced VJ’s in endorsing everything from apparel brands to restaurants and even cosmetics. Stay tuned...For Complete IIPM Article, Click on IIPM Article
Source : IIPM Editorial, 2006
An IIPM and Management Guru Prof. Arindam Chaudhuri's Initiative
Read more:-
My Blog
IIPM News
IIPM : IIPM Links
IIPM: More about IIPM
IIPM Alliances - IIPM - by RAVI
IIPM PUBLICATION
IIPM: The Indian Institute of Planning and Management-------
THE INDIAN INSTITUTE OF PLANNING AND MANAGEMENT
Pseudo-socialism is creeping back into the policy-making process ...
Management Guru's Speak on IIPM
Primary education as a mission under the banner of ‘Bharti Foundation’
...yeh Hindustan hamaraa...
Hyundai & Maruti, set on a pricey path!
THE GREAT INDIAN DREAM
IIPM is Here
