Monday, September 22, 2008

Left, Right step on Chawla’s toes

The EC’s proximity to Congress is too close for their comfort
Both the Bhartiya Janata Party and the Left are one in opposing the Congress-led UPA Government’s move to bring the three Election Commissioners at par. This is only possible through a constitutional amendment. Peeved UPA ally, the CPI, opposes the move that it describes as Congress’s “reaction” to the BJP’s hounding of EC Navin Chawla.

“What the BJP is doing is not right, but it is also clear that the move is to save some one person. The constitution is not changed every other day,” argues CPI General Secretary A. B. Bardhan. The BJP wants Chawla, who is close to the Congress, to be sacked. In its petition to the CEC, N. Gopalaswami, the BJP-led NDA “extensively documented Chawla’s role during the Emergency.” The “document” included Justice Shah Commission findings and info on prime postings during Congress regimes and grant of MPLAD funds to his private trusts.

BJP General Secretary Arun Jaitley, who’s been leading the charge, says that Chawla’s proximity to the Congress is too close for comfort. “He is shackled, he can’t function independently, detachedly,” he scoffed, adding, “this is setting a terrible precedent. Now all will be tempted to pack the EC with favourites.” (The BJP is demanding Chawla’s dismissal under Article 324(5) of the constitution) Yet, how justified is the demand? Says constitutional expert, Rajiv Dhawan, “The BJP has no business asking for someone’s removal just because it disapproves of him. Every time the Congress was in a crisis, it reacted by amending the constitution. It’s unholy!’’

For amending the constitution, a party needs two-thirds majority in Parliament. And with the Left continuing to waver, this is a Herculean task for the Congress. The BJP fears that by the time the next Lok Sabha polls are held, Gopalaswami will have been succeeded by “pro-Congress” Chawla.

For Complete IIPM Article, Click on IIPM Article

Source :
IIPM Editorial, 2008
An IIPM and Professor Arindam Chaudhuri (Renowned Management Guru and Economist) Initiative

Read these article :-
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The Indian Institute of Planning and Management (IIPM)
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Saturday, September 20, 2008

Effectiveness of online advertising

With any product or service, there is an ecosystem that evolves to ensure that it is used by the customer in the most effective way. So, in this context, it is not surprising that there is a large community of third parties that have come into existence that aim to help the advertiser make the best use of online advertising and Google AdWords. Not only is this an expected reality but, from Google’s point of view, it is a necessary element in the rapid introduction and acceleration of the proper use of online advertising. We view agencies and other similar third parties as partners with whom we will help businesses evolve their marketing and business strategies to include digital medium both on the web and elsewhere such as on mobile devices. It is fair that an Indian business may not fully appreciate the effectiveness of search advertising or the reach of the online medium and the relatively high purchase frequency of online users. Together with these third parties, we can more rapidly provide the necessary information and education for Indian businesses about online advertising. For many businesses, this may be a very new domain, and the critical decision in selecting a third party to support you is competence. Businesses should do their due diligence, and through reference checks ensure that they are selecting a competent party.

What’s your strategy behind AdWords?

Google AdWords is a quick and simple way to purchase highly targeted cost-per-click (CPC) or cost-per-impression (CPM) advertising, with the flexibility to set and modify the budget level. AdWords ads are displayed along with search results on Google, as well as on search and content sites. AdWords has become a popular program, in large part, due to the fact that businesses can precisely target their advertising campaigns to a desired audience. Google enables this by matching relevant ads to the keywords that users submit which indicate their interests and preferences.

Further, AdWords operates on cost-per-click (CPC) or cost-per-1000-impressions (CPM) model, i.e., advertisers pay either when end users click on ads, or when the advertiser’s ad is shown on a site. This provides advertisers the ability to prove ROI. Also, AdWords provides other features like restricting ads to customers that have their browsers set to a specific language or to customers who are surfing in a particular city, state, or country to make the advertising medium even more effective.

What will be the important emerging trends and technologies over the next couple of years?

The online advertising market in India, as estimated by third parties at Rs.218 crores in 2006-2007 is growing at a fast pace and expected to reach Rs.2,250 crores in 2009. We expect consumers in India to continue to increase their use of services delivered via the Internet. I am very bullish and expect continued strong growth in the use of online advertising. We believe that mobile advertising will be an opportunity specifically interesting to businesses given the proliferation of mobile and the increased use of data services over mobile devices.

For Complete IIPM Article, Click on IIPM Article

Source :
IIPM Editorial, 2008
An IIPM and Professor Arindam Chaudhuri (Renowned Management Guru and Economist) Initiative

Read these article :-
ZEE BUSINESS BEST B SCHOOL SURVEY
B-schooled in India, Placed Abroad (Print Version)
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IIPM makes business education truly global (Print Version)
The Indian Institute of Planning and Management (IIPM)
IIPM Campus

Top Articles on IIPM:-
'This is one of Big B's best performances'
IIPM to come up at Rajarhat
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The Hindu : Education Plus : Honour for IIPM
IIPM ranked No.1 B-School in India, Management News - By ...
IIPM Ranked No1 B-School in India
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IIPM Delhi - Indian Institute of Planning and Management New Delhi ...domain-b.com : IIPM ranked ahead of IIMs