The Tatas did it, so did the Ambanis, and now we have the Bhartis doing it further. No, we are not talking about telecom. It’s life insurance! On August 24, 2005, Sunil Bharti Mittal, Bharti group chairman, declared a tie up with AXA Asia Pacific in life insurance. But does this, and other diversification moves by Bharti signify that something’s not well in their telecom business?
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Source:- IIPM Editorial, 2006