Being a part of the legendary Rs.76,929 crore Tata group comes with a great responsibility of living up to the reputation of the parent group. Four years in the fray and Tata Indicom seems to be taking the legacy forward with elan – in true Tata style. Incorporated in 1996, Tata Teleservices (TTSL) pioneered CDMA mobile services in India; and the true saga perhaps started in 2002, when the company acquired a majority stake in Hughes Telecom (India) and launched itself into top gear. Today, though it is still not number one overall, it is one of the leading players and has carefully cemented its place in the minds of the customers with an array of services. Spearheading the excitement behind the company’s marketing initiatives and on a mission to transform Tata Indicom into being the telecom leader is Abdul Khan, VP & Head-Marketing, TTSL. In a tête-à-tête with 4Ps B&M, Khan unveils the making of Brand Tata Indicom. Excerpts from the interview...
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Source:- IIPM Editorial
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