Keeping Pro'fit'

Hence, the two-pronged strategy to meet its targeted annual revenues of $23 billion by 2011 (from the current $13.74 billion) includes an increased focus on emerging markets like Asia-Pacific (which grew at 11% during Q3‘07) & improvement in performance of its other brands like Converse Inc., Exeter Brands et al, which contributed just 13.4% to revenues during Q3‘07.

And while the world wonders how fast Nike can run, we know that the key task is to keep its brand equity strong (with challenges from retailers, discount stores & low-priced products). Undoubtedly, there are miles for Nike to sprint before it puts the competition to sleep!

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Source : IIPM Editorial, 2006

An IIPM and Management Guru Prof. Arindam Chaudhuri's Initiative

Old age care the ask of the hour

By the time you end up reading this sentence, 7 people would have been added to the global population chart. It is estimated that the world’s population will touch a mind-boggling figure of 9.2 billion by 2050 with three times as many people (against present population) above the age of 60. Thanks to technology and better medical facilitation, the average life-span will be above 72 years by 2025 A.D. While diseases like cardiovascular diseases, diabetes, infectious diseases and cancer would cause mortality, increasing medical progresses would have increased the longevity across the world. In the future then, old age is bound to create complications for society. The worst sufferers would be females who, though having a better average life-span than men, are more likely to be susceptible to physical and emotional violence. More than the growing population then, the incapability of providing a better life style for millions of elders would be worrisome.

For Complete IIPM Article, Click on IIPM Article

Source : IIPM Editorial, 2006

An IIPM and Management Guru Prof. Arindam Chaudhuri's Initiative