Hence, the two-pronged strategy to meet its targeted annual revenues of $23 billion by
2011 (from the current $13.74 billion) includes an increased focus on emerging markets like Asia-Pacific (which grew at 11% during Q3‘07) & improvement in performance of its other brands like Converse Inc., Exeter Brands et al, which contributed just 13.4% to revenues during Q3‘07.
And while the world wonders how fast Nike can run, we know that the key task is to keep its brand equity strong (with challenges from retailers, discount stores & low-priced products). Undoubtedly, there are miles for Nike to sprint before it puts the competition to sleep!
For Complete IIPM Article, Click on IIPM Article
Source : IIPM Editorial, 2006
An IIPM and Management Guru Prof. Arindam Chaudhuri's Initiative
2011 (from the current $13.74 billion) includes an increased focus on emerging markets like Asia-Pacific (which grew at 11% during Q3‘07) & improvement in performance of its other brands like Converse Inc., Exeter Brands et al, which contributed just 13.4% to revenues during Q3‘07.And while the world wonders how fast Nike can run, we know that the key task is to keep its brand equity strong (with challenges from retailers, discount stores & low-priced products). Undoubtedly, there are miles for Nike to sprint before it puts the competition to sleep!
For Complete IIPM Article, Click on IIPM Article
Source : IIPM Editorial, 2006
An IIPM and Management Guru Prof. Arindam Chaudhuri's Initiative
