“There’s more money in activity based promotions as we have to think harder for them”

Consider a few more examples: Sony’s, popular sitcom Kaajjal has its protagonist in the role of a RJ and the channel made her host shows for Radio City. “This innovation helped her to build a consumer connect by interacting with her real life audience,” says Rana Barua of Radio City. Mirchi turned Pink along with Hutch and Big FM (which has an exclusive tie-up with upcoming Tara Rum Pum from the Yash Raj banners), has built programming “content around the film,” reveals Anand Chakravarthy, National Marketing Head, BIG 92.7 FM.

Also, Australian Tourism Board recently sponsored Radio One’s team for a visit to the country, which translated into radio travelogues for the listeners. And there is much more innovation happening on this space. “We do it only if there is compelling reason for it, either big money or good product integration...” says Kaushik Ghosh of Mirchi. Good money... ahem! Adds Patel, “There’s more money in activity based promotions as we have to think harder for them.” But, is discretion exercised? Yes, they all agree. We hope so, for all you know, in a few months, RJ’s will have replaced VJ’s in endorsing everything from apparel brands to restaurants and even cosmetics. Stay tuned...

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Source : IIPM Editorial, 2006

An IIPM and Management Guru Prof. Arindam Chaudhuri's Initiative

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THE INDIAN INSTITUTE OF PLANNING AND MANAGEMENT
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...yeh Hindustan hamaraa...
Hyundai & Maruti, set on a pricey path!
THE GREAT INDIAN DREAM
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One for ‘All’!

While everyone’s been talking at length about the great Indian retail boom, related sectors such as transportation & logistics are only slowly making their presence felt. But big endeavours begin with baby steps and All- Cargo Global Logistics epitomizes this very belief. Over the last two years, this company has grown from a mere Rs.272 crore entity to become a Rs.1,500 crore enterprise, even as it has emerged as a leading logistics service provider in the country. The enigmatic CMD, Shashi Kiran Shetty spoke to 4Ps B&M about the company’s future strategies.


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Source:- IIPM Editorial, 2006

An IIPM and Management Guru Prof.Arindam Chaudhuri's Initiative

Read more:-

• My Blog
• IIPM News
• IIPM : IIPM Links
• IIPM: More about IIPM
• IIPM Alliances - IIPM - by RAVI
• IIPM PUBLICATION
• IIPM: The Indian Institute of Planning and Management-------
• THE INDIAN INSTITUTE OF PLANNING AND MANAGEMENT
• Pseudo-socialism is creeping back into the policy-making process ...
• Management Guru's Speak on IIPM
• Primary education as a mission under the banner of ‘Bharti Foundation’
• ...yeh Hindustan hamaraa...
• Hyundai & Maruti, set on a pricey path!
• THE GREAT INDIAN DREAM
• IIPM is Here
  

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A plethora of emerging opportunities in space

Contrary to expectations, it’s not space centres like NASA, but businessmen like PayPal founder Elon Musk, Budget Suits Hotel founder Robert Bigelow, Microsoft Co-founder Paul Allen and the fl amboyant billionaire Richard Branson, who are working towards the development of Space Tourism. While Elon Musk founded the company SpaceX for carrying people into space, Richard Branson’s Virgin Galactic is the world’s first private spaceline for non-professional astronauts. Virgin Galactic has also entered into an agreement with NASA to collaborate in future manned space technology. Under the agreement, Virgin will have complete access to NASA’s Ames’ facilities and capabilities, supporting Virgin Galactic’s twin objectives of safety and commercial viability and further stamping its leadership in the field. Virgin has also entered into a contract with Mojave Aerospace Ventures as Richard Branson explains, “This deal with Mojave Aerospace Ventures is just the start of what we believe will be a new era in the history of mankind, one day making the affordable exploration of space by human beings a real possibility.”

For Complete IIPM Article, Click on IIPM Article

Source : IIPM Editorial, 2006

An IIPM and Management Guru Prof. Arindam Chaudhuri's Initiative

Read more:-

· My Blog
· IIPM News
· IIPM : IIPM Links
· IIPM: More about IIPM
· IIPM Alliances - IIPM - by RAVI
· IIPM PUBLICATIONIIPM: The Indian Institute of Planning and Management-------