In the meantime, Rahul’s two sons (Rajiv and Sanjiv) who were at the helm of Bajaj Auto, allegedly reported most critical differences over management issues। Consider this 
– despite various analysts bemoaning the move, Rajiv Bajaj, the MD of Bajaj Auto, in February this year announced his unique plans to exit the 100cc segment, the largest segment in the motorcycle industry (61% of total industry sales). When we had questioned him, he commented to B&E, “I want to be in a segment which makes money. I don’t think 100cc will make money in the future... It is better to be an expensive bike maker as that makes money...” Not surprisingly, it took him less than a quarter to do a volte-face to comment again that the industry misread their strategy as they simply wanted to give a ‘better’ 100cc product. [What’s the latest report card then? The first quarter results (April- June 2007) came in bleeding. Profits fell 15% to Rs.2.26 billion; sales staggered down to Rs.21.1 billion (from Rs.22.03 billion)].
– despite various analysts bemoaning the move, Rajiv Bajaj, the MD of Bajaj Auto, in February this year announced his unique plans to exit the 100cc segment, the largest segment in the motorcycle industry (61% of total industry sales). When we had questioned him, he commented to B&E, “I want to be in a segment which makes money. I don’t think 100cc will make money in the future... It is better to be an expensive bike maker as that makes money...” Not surprisingly, it took him less than a quarter to do a volte-face to comment again that the industry misread their strategy as they simply wanted to give a ‘better’ 100cc product. [What’s the latest report card then? The first quarter results (April- June 2007) came in bleeding. Profits fell 15% to Rs.2.26 billion; sales staggered down to Rs.21.1 billion (from Rs.22.03 billion)].For Complete IIPM Article, Click here
Source: IIPM Editorial, 2008
An IIPM and Management Guru Prof. Arindam Chaudhuri's Initiative
Source: IIPM Editorial, 2008
An IIPM and Management Guru Prof. Arindam Chaudhuri's Initiative
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Strategic Alliance / Consulting / Intellectual Tic-up Partners Arindam chaudhuri GIDF Planman Consulting Business & Economy 4Ps Business & Marketing The Sunday Indian The Daily Indian Kkoooljobs.com
