Despite initial hiccups in its plans, who symbolises peer-to-peer marketing better than Amway in India
As a multilevel marketer, we’ve
always focused on expanding our membership & not just the consumer base. It’s all about connecting people who share common goals & aspirations. So, introducing world-class products at competitive prices and adequately training our distributors is what drives the organisation. As all Amway products are concentrates, we literally have to ‘train’ our distributors ‘how’ to use these products. All this is to ensure that they are armed with adequate product knowledge when they go out in the field. Because at the end of the day it’s a people business – it relies on the most important personal touch as its main promotional tool – word of mouth.
As a multilevel marketer, we’ve
always focused on expanding our membership & not just the consumer base. It’s all about connecting people who share common goals & aspirations. So, introducing world-class products at competitive prices and adequately training our distributors is what drives the organisation. As all Amway products are concentrates, we literally have to ‘train’ our distributors ‘how’ to use these products. All this is to ensure that they are armed with adequate product knowledge when they go out in the field. Because at the end of the day it’s a people business – it relies on the most important personal touch as its main promotional tool – word of mouth. 