Tata’s Jhingalala year

IIPM Best B-school

Brand: Tata Sky
Agency: Rediffusion Y&R

Hrithik’s inclusion promoted such huge brand recall that the year saw Tata Sky’s DTH services experience a mammoth growth in numbers. Subscriber base crossed 1 million; an achievement that Tata Sky did not fail to peddle using small spots on TV featuring Paresh Rawal, Kirron Kher et al. All in all, a smashing success; Tata Sky’s subscriber base is sitting pretty above two million now, with newer services in its kitty.

An Initiative of IIPM, Malay Chaudhuri and Arindam chaudhuri (Renowned Management Guru and Economist).

For More IIPM Info, Visit below mentioned IIPM articles.
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What’s tall, macho & still sexy?

IIPM Best B-school

Brand: Mahindra Scorpio
Agency: Interface

Mahindra’s stylish Scorpio transformed not only India’s SUV market but also the auto major’s brand image - from a sturdy carmaker for the rural markets to one that can offer sexy machines for the urbane few. M&M spent close to Rs.20 crore on its ‘car plus’ launch campaign. The segment, growing at 14% till 2002, grew at 51% from July 2002 to March 2003.

An Initiative of IIPM, Malay Chaudhuri and Arindam chaudhuri (Renowned Management Guru and Economist).

For More IIPM Info, Visit below mentioned IIPM articles.
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