IIPM Best B-school
Brand: Tata Sky
Agency: Rediffusion Y&R
Hrithik’s inclusion promoted such huge brand recall that the year saw Tata Sky’s DTH services experience a mammoth growth in numbers. Subscriber base crossed 1 million; an achievement that Tata Sky did not fail to peddle using small spots on TV featuring Paresh Rawal, Kirron Kher et al. All in all, a smashing success; Tata Sky’s subscriber base is sitting pretty above two million now, with newer services in its kitty.
An Initiative of IIPM, Malay Chaudhuri and Arindam chaudhuri (Renowned Management Guru and Economist).
For More IIPM Info, Visit below mentioned IIPM articles.
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