Monday, September 22, 2008

Left, Right step on Chawla’s toes

The EC’s proximity to Congress is too close for their comfort
Both the Bhartiya Janata Party and the Left are one in opposing the Congress-led UPA Government’s move to bring the three Election Commissioners at par. This is only possible through a constitutional amendment. Peeved UPA ally, the CPI, opposes the move that it describes as Congress’s “reaction” to the BJP’s hounding of EC Navin Chawla.

“What the BJP is doing is not right, but it is also clear that the move is to save some one person. The constitution is not changed every other day,” argues CPI General Secretary A. B. Bardhan. The BJP wants Chawla, who is close to the Congress, to be sacked. In its petition to the CEC, N. Gopalaswami, the BJP-led NDA “extensively documented Chawla’s role during the Emergency.” The “document” included Justice Shah Commission findings and info on prime postings during Congress regimes and grant of MPLAD funds to his private trusts.

BJP General Secretary Arun Jaitley, who’s been leading the charge, says that Chawla’s proximity to the Congress is too close for comfort. “He is shackled, he can’t function independently, detachedly,” he scoffed, adding, “this is setting a terrible precedent. Now all will be tempted to pack the EC with favourites.” (The BJP is demanding Chawla’s dismissal under Article 324(5) of the constitution) Yet, how justified is the demand? Says constitutional expert, Rajiv Dhawan, “The BJP has no business asking for someone’s removal just because it disapproves of him. Every time the Congress was in a crisis, it reacted by amending the constitution. It’s unholy!’’

For amending the constitution, a party needs two-thirds majority in Parliament. And with the Left continuing to waver, this is a Herculean task for the Congress. The BJP fears that by the time the next Lok Sabha polls are held, Gopalaswami will have been succeeded by “pro-Congress” Chawla.

For Complete IIPM Article, Click on IIPM Article

Source :
IIPM Editorial, 2008
An IIPM and Professor Arindam Chaudhuri (Renowned Management Guru and Economist) Initiative

Read these article :-
ZEE BUSINESS BEST B SCHOOL SURVEY
B-schooled in India, Placed Abroad (Print Version)
IIPM in Financial times (Print Version)
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Saturday, September 20, 2008

Effectiveness of online advertising

With any product or service, there is an ecosystem that evolves to ensure that it is used by the customer in the most effective way. So, in this context, it is not surprising that there is a large community of third parties that have come into existence that aim to help the advertiser make the best use of online advertising and Google AdWords. Not only is this an expected reality but, from Google’s point of view, it is a necessary element in the rapid introduction and acceleration of the proper use of online advertising. We view agencies and other similar third parties as partners with whom we will help businesses evolve their marketing and business strategies to include digital medium both on the web and elsewhere such as on mobile devices. It is fair that an Indian business may not fully appreciate the effectiveness of search advertising or the reach of the online medium and the relatively high purchase frequency of online users. Together with these third parties, we can more rapidly provide the necessary information and education for Indian businesses about online advertising. For many businesses, this may be a very new domain, and the critical decision in selecting a third party to support you is competence. Businesses should do their due diligence, and through reference checks ensure that they are selecting a competent party.

What’s your strategy behind AdWords?

Google AdWords is a quick and simple way to purchase highly targeted cost-per-click (CPC) or cost-per-impression (CPM) advertising, with the flexibility to set and modify the budget level. AdWords ads are displayed along with search results on Google, as well as on search and content sites. AdWords has become a popular program, in large part, due to the fact that businesses can precisely target their advertising campaigns to a desired audience. Google enables this by matching relevant ads to the keywords that users submit which indicate their interests and preferences.

Further, AdWords operates on cost-per-click (CPC) or cost-per-1000-impressions (CPM) model, i.e., advertisers pay either when end users click on ads, or when the advertiser’s ad is shown on a site. This provides advertisers the ability to prove ROI. Also, AdWords provides other features like restricting ads to customers that have their browsers set to a specific language or to customers who are surfing in a particular city, state, or country to make the advertising medium even more effective.

What will be the important emerging trends and technologies over the next couple of years?

The online advertising market in India, as estimated by third parties at Rs.218 crores in 2006-2007 is growing at a fast pace and expected to reach Rs.2,250 crores in 2009. We expect consumers in India to continue to increase their use of services delivered via the Internet. I am very bullish and expect continued strong growth in the use of online advertising. We believe that mobile advertising will be an opportunity specifically interesting to businesses given the proliferation of mobile and the increased use of data services over mobile devices.

For Complete IIPM Article, Click on IIPM Article

Source :
IIPM Editorial, 2008
An IIPM and Professor Arindam Chaudhuri (Renowned Management Guru and Economist) Initiative

Read these article :-
ZEE BUSINESS BEST B SCHOOL SURVEY
B-schooled in India, Placed Abroad (Print Version)
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The Indian Institute of Planning and Management (IIPM)
IIPM Campus

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Monday, August 25, 2008

Crack begin to appear in fortress

Chavez faces first major electoral loss since coming to power in 1998
For almost a decade, the Venezuelan Opposition hasn’t known what a victory is, at the national level. They played all the tactics, right from boycotting elections to staging a coup against the elected president. On the other side, President Hugo Chavez grew in strength. The more the Opposition attacked him, the stronger he became. This was the domestic scene for the last nine years. Yet, the divided Opposition managed to defeat Chavez’s ambitious constitutional reforms by a narrow margin in the December 2 referendum. Chavez sought a series of reforms including letting the President run for re-election indefinitely. The reforms, in his words, would have sped up Venezuela’s transformation into a socialist country. However, many of his supporters, who gave him a victory in the December presidential elections last year, did not turn up to vote ‘yes’ for their Leftist President. Speaking to B&E, Dr. Shannon K. O’Neil, a Latin American expert at the Council of Foreign Relations, said, “This is the first setback for Chavez. Nevertheless, he still maintains substantial power – control of the presidency, the Congress, the courts, most of the media, and most of the local & regional governments. He has significant decree powers, so many of the issues he tried to pass through the referendum could potentially be passed through the pro-Chavez legislature.” The referendum has sparked off a new debate across the US. Is it the beginning of the end of Chavezism in South America? Certainly not in the near future at least, he still has the capacity to withstand setbacks.

For Complete IIPM Article, Click on IIPM Article

Source :
IIPM Editorial, 2008
An IIPM and Professor Arindam Chaudhuri (Renowned Management Guru and Economist) Initiative

Read these article :-
ZEE BUSINESS BEST B SCHOOL SURVEY
B-schooled in India, Placed Abroad (Print Version)
IIPM in Financial times (Print Version)
IIPM makes business education truly global (Print Version)
The Indian Institute of Planning and Management (IIPM)
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Wednesday, August 20, 2008

IN 2029, PCS WILL OPERATE AT HUMAN LEVELS

You’ve written extensively about machine intelligence moving well beyond human intelligence. Are we on track?
The road map from the semiconductor industry foresees 4-nanometer features and chips, which would enable us to simulate all the regions of the human brain for about $1,000. This exponential growth will ultimately be quite transformative. There’s been so much progress in getting self-organising, three-dimensional molecular circuits to work. We also have nanotube-based memory from Nantero due to hit the market next year. On the software side, a number of new scanning technologies now enable us to see individual neural connections for the first time. Brain scanning really didn’t make significant progress in allowing us to reverse-engineer the human brain until just recently. We’re gaining the means of tracking individual signals in Neurons so we can simulate brain regions in increasingly precise ways.

What would be the benefit of these simulations?
I’ve projected 2029 as the year for having both the hardware and software to have computers that operate at human levels. At that time, the hardware will be powerful enough for surpassing human intelligence. Look at your humble $1,000 PC today. It’s greatly superior to human intelligence in some ways. It can remember billions of things, while we’re hard pressed to remember half our phone numbers. Most importantly, machines can share their knowledge at great speeds. So achieving basic human intelligence with our machines and combining that with the superior benefits of machine intelligence will let us perform feats that go far beyond what we can physically do.


How close will we get to our machines?
They’ll go inside our clothing and inside our bodies and brains. We’ll be putting blood-cell-size devices, nanobots, inside our bloodstream to keep us healthy from inside. If that sounds fantastically futuristic, let me point out that we’re already doing this with animal experiments. One scientist actually cured type-1 diabetes in rats (using blood-cell-size devices). The University of Rochester and MIT have succeeded in selectively identifying and destroying cancer cells using blood-cell-size devices. I believe in 10 or 15 years we’ll overcome all the major diseases that kill 95% of us. How will the World Wide Web change over the next 10-20 years?

We’re going to move toward a worldwide mesh concept, where rather than our devices being spokes into a network, they’re going to be nodes on the network. They’ll be very tiny, and there will be millions of nodes inside our bodies, inside our clothes, inside the environment. It will be a cloud of both computation and communication resources, so if you need a million computers for 500 milliseconds that will be instantly organised for you. They’ll keep us healthy from inside and interact directly with our biological neurons to enhance our intelligence.

How will we defend against tiny biological or robotic devices?
Probably in 6-7 years, we’ll have a rapid response system. I think that spending the money would be a worthwhile investment.

For Complete IIPM Article, Click on IIPM Article

Source :
IIPM Editorial, 2008

An IIPM and Professor Arindam Chaudhuri (Renowned Management Guru and Economist) Initiative

Read these article :-
ZEE BUSINESS BEST B SCHOOL SURVEY
B-schooled in India, Placed Abroad (Print Version)
IIPM in Financial times (Print Version)
IIPM makes business education truly global (Print Version)
The Indian Institute of Planning and Management (IIPM)
IIPM Campus

Top Articles on IIPM:-
IIPM makes business education truly global-Education-The Times of ...
The Hindu : Education Plus : Honour for IIPM
IIPM ranked No.1 B-School in India, Management News - By ...
IIPM Ranked No1 B-School in India
Moneycontrol >> News >> Press- News >> IIPM ranked No1 B-School in ...
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IIPM ranked No1 B-School in India :: Education, Careers ...
The Hindu Business Line : IIPM placements hit a high of over 2000 jobs
Deccan Herald - IIPM ranked as top B-School in India
India eNews - IIPM Ranked No1 B-School in India
IIPM Delhi - Indian Institute of Planning and Management New Delhi ...
domain-b.com : IIPM ranked ahead of IIMs