In an attempt to give its sullied image a good scrub and break the shackles of being dubbed a public sector enterprise, August 2005 saw Air India roping in a public relations agency for its image makeover. Expected to face stiff competition from privately managed companies such as Jet Airways and Air Sahara, Air India has also awarded a $1 million outsourcing contract in August to Sparsh, a domestic call centre of Spanco Telesystems. Moreover, they are on a threshold of changing their long-standing logo. Can these endeavours really help Air India achieve its dream of being ‘a professionally managed company’?
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Source:- IIPM Editorial
