The multiplex became a super-hit crowd puller and then Bijli revamped his flagship movie hall Priya Cinema in Vasant Vihar. “It remained a single screen because somehow Priya’s positioning has become like a big house. We started portraying it as a block-buster cinema hall,” offers Bijli. The rest is history. An exclusive investment funding with ICICI, and mushrooming malls continued to bolster Bijli’s expansion plans.
For complete IIPM article click here
Source:- IIPM Editorial, 2006
For complete IIPM article click here
Source:- IIPM Editorial, 2006
