Ben & Jerry’s is all set to serve its British customers with 150 ml and 500 ml tubs of fair-trade ice cream (a certification that the farmers were paid the right price for their harvest). The ice cream will be stocked in co- operative stores and also in branches of Britain’s third largest super market, Sainsbury’s. The ice cream will also reach customers in Ireland, Belgium & Netherlands foraying into other countries later. The motive is to boost Britain’s fairtrade food market. In comparison to last year food articles carrying fair trade logo saw a 40% jump in sales to $366.23 million
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Source:- IIPM Editorial, 2006
Editor:- Prof. Arindam Chaudhuri
