Going ‘low cost’ has been the mantra for the companies to penetrate deeper into the Indian markets. 
Avoiding any contingency, Microsoft India has decided to adopt the same low cost mantra to launch its first ever complete PC in India. After being the unquestioned leader in soft ware space, Microsoft has now decided to enter hardware arena & has chosen India for its hardware debut.
Interestingly, Microsoft calls its initiative as “Unlimited Potential for India” & plans to create affordable, accessible & relevant technological solutions for Indian masses. Well, at first this low cost computer strategy from Microsoft looks to be yet another business initiative which is being undertaken to further strengthen the position of Microsoft in the Indian market. According to the company, the PC is aimed at school-going children from Kindergarten to class 12 & will be built on AMD hardware in partnership with Zenith as the designated OEM.
Avoiding any contingency, Microsoft India has decided to adopt the same low cost mantra to launch its first ever complete PC in India. After being the unquestioned leader in soft ware space, Microsoft has now decided to enter hardware arena & has chosen India for its hardware debut.Interestingly, Microsoft calls its initiative as “Unlimited Potential for India” & plans to create affordable, accessible & relevant technological solutions for Indian masses. Well, at first this low cost computer strategy from Microsoft looks to be yet another business initiative which is being undertaken to further strengthen the position of Microsoft in the Indian market. According to the company, the PC is aimed at school-going children from Kindergarten to class 12 & will be built on AMD hardware in partnership with Zenith as the designated OEM.
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Source: IIPM Editorial, 2006
An IIPM and Management Guru Prof. Arindam Chaudhuri's Initiative
Source: IIPM Editorial, 2006
An IIPM and Management Guru Prof. Arindam Chaudhuri's Initiative
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Strategic Alliance / Consulting / Intellectual Tic-up Partners Arindam chaudhuri GIDF Planman Consulting Business & Economy 4Ps Business & Marketing The Sunday Indian The Daily Indian Kkoooljobs.com
