Providing wings to fly

Jayashree Raghuram (Head, India Office – Leeds Metropolitan University, UK)

Q. How do you see the education scenario in India? Why are students increasingly opting for foreign universities?

A. In India, we have a wide spectrum in terms of quality of education and its application in the industry. India has some of the best education providers who proffer the right academic input to students. Simultaneously, there are also run-of-the-mill education institutes that are not able to provide the requisite skill sets fit for the job market. The bulk of good education providers is limited, compared to the demand.

Foreign institutes are becoming increasingly popular because of the wide spectrum of courses they offer, as there is a growing demand for those skill sets. There are courses in public relations, creative enterprise, responsible tourism, environmental health, to name a few, where training and academic input is required in our country, but unfortunately is not available.

Another popular reason for students to opt for offshore universities is to gain international exposure. This is a growing need in India because of the flood of opportunities in multinational companies that are opening shops in India.

Q. You have been instrumental in building the brand of your university in India, Nepal, Sri Lanka and Bangladesh. How do you woo the students?

A. Leeds Metropolitan University is among the popular universities in the United Kingdom, so it was not difficult to extend that to India and rest of the subcontinent. We stand out with our extremely good customer service to international students and are dedicated to provide a good experience to them right from the time of their application. Our alumni are our great assets, and their joining the workforce in India in increasing numbers itself is a story well told about us. Click here to read full interview..

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