Monday, August 13, 2012

Actors and style icons, film stars are influencing fashion on the ramp and the city streets

The year that followed, Bunty aur Babli created a rage among people who would line-up outside their tailors just to get a kurta stitched like that of Rani Mukherjee’s in the movie. “It is interesting to note how films set the trends for masses and in certain cases evolved films tend to inspire designers providing not only the mood board but also a story supporting the theme of the collection, which influences the design elements. Madhuri Dixit’s outfit in Dil To Pagal Hai was mass copied by the trade (the fashion industry), Kareena’s harem pants in Jab We Met became an iconic street fashion statement. The red carpet occasions are highly looked upon for driving aspirations of millions across the world. Awestruck customers do want a piece of the same, of course styled to suit the individual’s needs. There’s been a huge fashion evolution in India where Indian film stars have benefitted because they have had the privilege of being dressed and styled by talented Indian designers,” says noted fashion designer Lina Tipnis, who has showcased her creations at various fashion weeks in India.

Fashion trends set by the film fraternity clearly influence people in a big way. They even steer fashion designers to toe their line and adopt the theme of their movies as the theme of their collections. Though it is still only occasionally when the tables are turned such; alert fashionistas have realised that it is not just the fashion gurus who dictate the terms of the trade and the style and look of the season. For they need to also watch closely the fashion statements being set by movies and by stars on the red carpet... so that at the next bash too, they’re just as stylish as ever!


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