Friday, August 31, 2012

INDIA’S 100 MOST PROFITABLE COMPANIES

John Danner, Senior Fellow, Lester Center for Entrepreneurship, Haas School of Business, UC Berkeley
 
Conversely, big company managers need to understand what it takes to really listen to customer’s needs and wants, be willing to improvise as well as maintain high quality consistency, and give their people freedom to explore as well as execute new ideas. These are precisely the skills and culture that entrepreneurs relish, whether by personal style or market necessity or both.

But, today’s business schools train students to manage the enterprises of yesterday’s successful entrepreneurs. Classes focus on the issues involved in running large, established companies. Indeed, many MBA graduates see their future careers in the offices and cubicles of these firms. The crucible for both entrepreneurship and innovation usually requires experimentation, failure, reformulation and resilience. Reality is probably the best teacher for this.

Even business schools can provide such a crucible, by encouraging students to “creatively collide” with one another’s ideas, and experiment with their business visions early and often knowing that failures are highly likely but also represent superb learning opportunities to improve strategies for later efforts. The more interdisciplinary the crucible, the better opportunities for experimenting and learning at an early stage.

Profound economic growth, not to mention meaningful improvements in global security and environmental sustainability, will not come from today’s markets in the developed world; it will come from new ventures, products and services focused on the needs and aspirations of the four billion people who now live on less than $10 a day. This is where the future and fate of capitalism resides.

That’s the entrepreneurial challenge for which B-schools need to prepare their students, whether as future CEOs and business managers responsible for ensuring their large corporations survive for another generation, or as would-be entrepreneurs courageous enough to create the next “Power 100s” of the world.