Thursday, August 30, 2012

“THE #2 RANK IS NOT THE ONLY THING THAT ONE WORKS FOR.”

Arvind Saxena, Director – Sales & Marketing, Hyundai Motors India, explains to B&E why competition is no threat to Hyundai in India, and why Hyundai does not need to worry about capacity expansions

B&E: Over the past few months, the competition in the small car segment has been growing thicker. And the future promises nothing different. Is this situation a threat for Hyundai India?
Arvind Saxena (AS): Competition pushes you to bring in more innovation and enhance the market size. We fight with the same brands worldwide and we haven’t really limited ourselves on any front, during the past 12 years. Actually, Hyundai has been the most lethal competitor for players in the Indian auto industry. We are far stronger today as compared to what we were when we entered the market. We have a wide network, full range of cars and most importantly, have consumer trust. Hence, we are today very much geared up to face the rising competition.

B&E: After Hyundai launched the Santro in 1998, it took the company just six months to capture the second spot in the Indian market. How do you plan to save that spot now that your company is under great threat from the Tata Nano?
AS: Slots, positions and spots in the Indian automotive industry are very subjective matters to talk about. We definitely want to be a major player and we will do everything possible to achieve greater heights. For instance, we are expanding out network and working on future models. Many things are being done to retain our #2 position in the industry.



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